15 Reasons why People Don’t Stick to Their Goals

People often struggle to stick to their healthy habits. Why is that?

Well, it’s a complicated answer, as behavior change has many variables.

We tend to think its simple, but knowing something and actually doing it are two very different things.

We are not robots. Acknowledging these variables and working with them, not against them is the ley to creating habits that are sustainable and achieving long-term success in maintaining a healthy lifestyle.

colorful stir fry filled with different vegetables to illustrate goal setting healthy habit and lifestlye


Here are some common reasons why people do not stick to their goals:

  1. Lack of Motivation: Motivation comes and goes, making it challenging to sustain healthy habits. Initial enthusiasm may fade, especially if individuals don’t see immediate results.
  2. Unrealistic Goals: Setting overly ambitious or unrealistic goals can lead to frustration and discouragement when people don’t meet them.
  3. Lack of Consistency: Consistency is key to forming and maintaining habits. Failing to align goals with life priorities and account for life’s ups and downs easily derails people from their ideal habits.
  4. Social Pressure: Social situations, peer pressure, or family dynamics can make it difficult to adhere to healthy habits. People may feel pressured to conform to unhealthy behaviors in social settings.
  5. Stress and Emotional Eating: Stress, anxiety, and emotional challenges can lead to emotional eating and a reliance on comfort foods- which are not bad – but when emotional eating goes unchecked or denied, it can lead to the development of unhealthy habits instead of healthy ones.
  6. Lack of Time or Headspace: Busy schedules can make it hard to prioritize healthy habits. People may feel they don’t have time or mental energy to exercise, cook healthy meals, or engage in self-care.
  7. Lack of Knowledge: Some individuals may not have the necessary knowledge or skills to maintain healthy habits. They may need education and guidance on nutrition, exercise, or stress management.
  8. Plateaus: Progress can plateau, and people may not see continuous improvements in their health or fitness. This can be demotivating.
  9. Lack of Support: A lack of support from family, friends, or a community can make it challenging to maintain healthy habits. Supportive environments and social networks can be crucial.
  10. Negative Self-Talk: Negative self-talk and self-criticism can erode confidence and self-esteem, making it harder to stick to healthy habits.
  11. External Influences: Marketing, advertising, and easy access to unhealthy foods can make it tempting to deviate from healthy eating habits.
  12. Lack of Accountability: Without accountability mechanisms, individuals may not feel a sense of responsibility to maintain their habits. Also, we are social creatures and need positive social support when making a change.
  13. Health Issues: Physical or mental health challenges can disrupt healthy habits. Chronic illness, injuries, or mental health struggles can make it difficult to adhere to routines.
  14. Overwhelming Goals: Trying to change too many habits at once can be overwhelming. People may benefit from focusing on one habit at a time.
  15. Perfectionism: The desire for perfection can lead to an all-or-nothing mindset. People may abandon their habits if they feel they’ve failed in any way.

Setting Realistic Goals

Goal setting, at its heart, is not about being in control, it’s about being in alignment. To overcome these and other challenges, it’s important to approach healthy habits with a realistic mindset, set achievable goals, seek support from friends or professionals, create a supportive environment, and practice self-compassion. Additionally, focusing on the long-term benefits of healthy habits and finding ways to make them enjoyable and sustainable can enhance adherence and keep it fun. If something isn’t enjoyable we won’t sustain it. Developing resilience and strategies for coping with setbacks is also essential for maintaining a healthy lifestyle over time.

Need help? We Got You.


They say that 20% of results is the game plan and 70% is consistency. You need some form of accountability to keep you consistent and supported when ‘life’ happens to stick to your habits through thick and thin.

Fortunately, Taste & Thrive offers a membership program that can do just that for you, and then some – click here to join the wait list or here to learn more.

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